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Insights that

         help you

                make waves.

about

ABOUT US

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After more than 20 years working in advertising, Andrea Robbins founded Trident Strategy Partners in 2017 in order to return to her roots and be able to fully immerse herself in understanding consumers and their relationships with brands. 

Drawing upon her education in social psychology, Andrea

focuses on digging deep to answer the question

"Why?"

Why do customers think the way they do?

Why do customers act the way they do?

Why do customers choose the brands they do?

Why do these learnings matter to your brand?

Trident Strategy Partners exists to answer those questions for its clients through thorough and thoughtful explorations of primary and secondary research. Keeping a short client list allows us to focus on each client's business and specific needs. As a result, our passion for uncovering insights and developing meaningful and actionable answers is always at the forefront of what we do. 

So your brand can make waves.

SERVICES

Qualitative Research

Having conducted thousands of focus groups, one-on-one interviews, and ethnographies with everyone from consumers to CXOs, Trident is highly effective at asking just the right questions and understanding  what respondents are saying - and not saying - when they answer.

Quantitative Research

From crafting a questionnaire that addresses your specific needs to programming online surveys to managing complex quant studies, Trident really loves numbers. 

(Confession: someone may have been on the Math Team in high school...)

Situational Analysis

It's critically important to understand the world in which your brand lives. Trident will assess your competitive set and  other cultural influences in order to identify the best opportunities to move your brand forward. 

Strategy

Powerful insights are only powerful when they're applied in a meaningful way, taking into account the brand's history, competitive landscape, and aspirations.  This is how Trident's research becomes actionable and a tool for building a better brand.

services

DIRECT CLIENTS & PARTNERS

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END CLIENTS

Through our direct clients and partners, Trident has had the good fortune of working with the following companies:

Education

Boston University

Columbia University

Entertainment

Disney

DISH Network

Charter Communications/Spectrum

Sony

Magic the Gathering

Sports Illustrated
 

Retail

Kay Jewelers

Jared

Zales

Finance/Insurance

Google

Travelers

Nationwide

Optum

MFS

Certified Financial Planning Board

PeoplesBank
 

Other

Wilsonart

Jefferson's Ocean Bourbon

EBI Consulting

Healthcare/Pharmaceutical

HCA Healthcare

Broward Health

North Mississippi Health Services

Miach Orthopedics
Elite Body Sculpture

AbbVie

Ferring Pharmaceuticals

Brain Aneurysm Foundation

NVNA and Hospice

Instant Ice

AGENCY CLIENTS

In our many years on the agency side, our client experience includes, but is not limited to, the following companies:

Finance/Insurance

Danversbank (People's United)

Salem Five

Cambridge Savings Bank

The Hartford

CPG

Kayem

al fresco

Wyman's

Kraft

Smucker's

Good Food Made Simple

Speyside Whiskey

Travel

Four Seasons

Royal Caribbean

Best Western

Tauck

Stowe Mountain Resort

MA Office of Travel and Tourism

Education

Stonehill College
 

Retail

McDonald's

Healthcare/Pharmaceutical
South Shore Health Systems

Narcan

BD

Afaxys

Ocular Therapeutix

Best Doctors

Beth Israel Hospital

Automotive

Volkswagen

Group 1 Automotive​

clients

CONTACT US

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contact

Trident strategy Partners • Marshfield, MA • 617.308.4620

Andrea@tridentstrategypartners.COM

© 2020 by Trident Strategy Partners

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