
Insights that
help you
make waves.
ABOUT US

After more than 20 years working in advertising, Andrea Robbins founded Trident Strategy Partners in 2017 in order to return to her roots and be able to fully immerse herself in understanding consumers and their relationships with brands.
Drawing upon her education in social psychology, Andrea
focuses on digging deep to answer the question
"Why?"
Why do customers think the way they do?
Why do customers act the way they do?
Why do customers choose the brands they do?
Why do these learnings matter to your brand?
Trident Strategy Partners exists to answer those questions for its clients through thorough and thoughtful explorations of primary and secondary research. Keeping a short client list allows us to focus on each client's business and specific needs. As a result, our passion for uncovering insights and developing meaningful and actionable answers is always at the forefront of what we do.
So your brand can make waves.
SERVICES
Qualitative Research
Having conducted thousands of focus groups, one-on-one interviews, and ethnographies with everyone from consumers to CXOs, Trident is highly effective at asking just the right questions and understanding what respondents are saying - and not saying - when they answer.
Quantitative Research
From crafting a questionnaire that addresses your specific needs to programming online surveys to managing complex quant studies, Trident really loves numbers.
(Confession: someone may have been on the Math Team in high school...)
Situational Analysis
It's critically important to understand the world in which your brand lives. Trident will assess your competitive set and other cultural influences in order to identify the best opportunities to move your brand forward.
Strategy
Powerful insights are only powerful when they're applied in a meaningful way, taking into account the brand's history, competitive landscape, and aspirations. This is how Trident's research becomes actionable and a tool for building a better brand.
DIRECT CLIENTS & PARTNERS


















END CLIENTS
Through our direct clients and partners, Trident has had the good fortune of working with the following companies:
Education
Boston University
Columbia University
Entertainment
Disney
DISH Network
Charter Communications/Spectrum
Sony
Magic the Gathering
Sports Illustrated
Retail
Kay Jewelers
Jared
Zales
Finance/Insurance
Travelers
Nationwide
Optum
MFS
Certified Financial Planning Board
PeoplesBank
Other
Wilsonart
Jefferson's Ocean Bourbon
EBI Consulting
Healthcare/Pharmaceutical
HCA Healthcare
Broward Health
North Mississippi Health Services
Miach Orthopedics
Elite Body Sculpture
AbbVie
Ferring Pharmaceuticals
Brain Aneurysm Foundation
NVNA and Hospice
Instant Ice
AGENCY CLIENTS
In our many years on the agency side, our client experience includes, but is not limited to, the following companies:
Finance/Insurance
Danversbank (People's United)
Salem Five
Cambridge Savings Bank
The Hartford
CPG
Kayem
al fresco
Wyman's
Kraft
Smucker's
Good Food Made Simple
Speyside Whiskey
Travel
Four Seasons
Royal Caribbean
Best Western
Tauck
Stowe Mountain Resort
MA Office of Travel and Tourism
Education
Stonehill College
Retail
McDonald's
Healthcare/Pharmaceutical
South Shore Health Systems
Narcan
BD
Afaxys
Ocular Therapeutix
Best Doctors
Beth Israel Hospital
Automotive
Volkswagen
Group 1 Automotive